Environment is Our Success to Business

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Authors

Ramesh T
MBA Department, Shikshaa Institute of Technology
https://orcid.org/0009-0003-5069-5699

Keywords:

Business Environment , Strategic Management , Environmental Scanning, Sustainable Business Practices, Political and Legal Environment, Corporate Social Responsibility , Environmental Sustainability

Synopsis

This book is all about the business and how it relates to life on earth. It highlights the importance of external influences, the economic, political, legal, social, technological and environmental/market context, in setting business strategy and realizing success over time. With both practical and theoretical dimensions, and with the help of a range of international case- studies, the book examines the business environment in which firms operate, guiding readers from the micro-level of the individual organization within its microenvironment to the macro-level of national, regional, and global business environments, and the trends and issues in the external environment. It is designed to provide students, practitioners and entrepreneurs with the information they need to analyze and respond to the external challenges that organizations currently face. India’s changing business environment is an area of special focus, making the content relevant from an Indian perspective as well as global. It is packed full of case studies, tests and exercises to to help consolidate learning and put the theory into practice. This project is driven by my conviction that it’s not enough for businesses to evolve with their environment, their values, ethics, and strategies must be in accordance with it, in order to succeed in a sustainable manner.

I am hopeful that this book will motivate readers to see the environment not as something standing in the way, but rather as a driver of innovation, responsibility, and growth.

References

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Published

14 July 2025
Copyright (c) 2025 Ramesh T

Details about the available publication format: E-Book

E-Book

ISBN-13 (15)

978-93-7185-002-5

Details about the available publication format: Book (Paperback)

Book (Paperback)

ISBN-13 (15)

978-93-7185-490-0

How to Cite

Ramesh T. (2025). Environment is Our Success to Business. Deep Science Publishing. https://doi.org/10.70593/978-93-7185-002-5
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