Identity in the digital age and the fight against fraud through predictive analytics

Authors

Murali Malempati
Mastercard International INC, O'Fallon, USA

Synopsis

The revolution in information and communications technology (ICT) has marked the current historical period, profoundly altering the speed, complexity, and extent of access to information, power, and control revealing opportunities and threats of unprecedented dimensions. It is evidently possible to spend one’s life immersed in ICT, using electronic identity to do business, run banking transactions, interact socially, seek entertainment, or simply go shopping. The vast majority of these transactions are welcome, generating income, jobs, knowledge, information, and entertainment. Sadly, an ever-increasing portion of this identity use is unwelcome and equivalent to eating democracy and freedom. Issues of identity, power, and control reveal a battlefront without a victor. WWII has changed aspects of today’s society but has not ended the battle nor brought unquestioned or unquestionable triumphs. Nonetheless, the Internet has fundamentally transformed the relationship between an individual’s identity and his/her ability to personally control it. For many, the possession of a physical identity brings access to ICT and the content it delivers. This coalition of identities is like the trunk and branches of a great tree; each assists in bearing the weight of arrivals, providing pathways for information, and maintaining integrity.

The proliferation of vehicles and the gradual growth of e-business naturally expand the scope for e-business fraud and non-compliant behaviour. E-country, with rapid expansion and an ever-widening scope for e-business transactions, is by definition an emulated society of ‘individuals otherwise known as elementary logic circuits (ELCs)’. Further given that no single jurisdiction regulates Cyberspace its rapid growth continues without a speed limit. Nonetheless an imitation of the proceedings between Onara and Yenda speeds up the solution on the basis of a number of policy overarching principles that may apply on a global scale. E-democracies containing significant growth in and reliance on its establishment, venues, facilities or mobility should necessarily have regulators having enforcement powers over terrestrial transactions across the following three regimens to ensure an on-par distribution of benefits, costs and risks.

Downloads

Forthcoming

26 April 2025

How to Cite

Malempati, M. . (2025). Identity in the digital age and the fight against fraud through predictive analytics. In The Intelligent Ledger: Harnessing Artificial Intelligence, Big Data, and Cloud Power to Revolutionize Finance, Credit, and Security (pp. 66-82). Deep Science Publishing. https://doi.org/10.70593/978-93-49910-16-4_5