Real-time contextual marketing integration in digital product and service design

Today's consumers demand that products and services are innovative, relevant to them, and performed dependably. At the same time, products, services, and user preferences are changing faster than ever before. Technology has made the integration of work around products and services instantaneous and globally-linked, to the point where a taste of this style is referred to as a miraculous instance of a "real-time" consumer experience. At the same time, users share that they are inundated with irrelevant information and advertising, and find that the quality and depth of product and service performance is very much less than what they expect.